Best marketing strategies for mobile developers


So, you have developed an amazing mobile app and now the only thing that you are thinking about is how to promote your application for s potential users. Sometimes it even seems that making your own language app is easier than to market it. And in this article, we will show you that this idea is wrong and discuss popular strategies for mobile app advertising. We will use an example of learning apps like Duolingo and show the ways they are promoted. Let’s imagine that you have your own app like Duolingo and let’s get it started!

How to make a language learning app and market it to users 

Here are the common marketing activities for mobile app promotion. If you are just planning to create a language app or have already made one, check them out. And if you only have an app idea, for now, we recommend turning to the services of a reliable development company like JatApp. They know how to code a language learning app and are familiar with all the specifics of this process. 

1. Social media marketing

Do you know a person who doesn’t use social media to look for different types of products and their recommendations? I bet you don’t. The stats reveal that social media are used by 4.62 billion people representing just over half of the global population and 93.4% of internet-connected people. And one can’t imagine a more powerful tool for promoting their mobile app than social media. 

What social media platform is your audience more likely to use? LinkedIn, Facebook, or maybe TikTok? Create a few marketing channels on social media and think about the content that your potential clients would like to see there. And now the main thing is to keep your social media marketing consistent. This will help you if you don’t know how to create a language learning app that engages users. The key is for the app to be useful and for your marketing to be relevant and consistent. 

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2. Gather and analyze user feedback

Reviews are frequently a positive byproduct of the social media era, but using the wrong tactics can lead to crisis communication and the demise of the company. There are numerous review systems available right now that let individuals share their opinions about the products they have used.

Additionally, all app shops allow reviews and feedback, and all that is required is an ID from the user. An application development company will gain from this convenience, but there will also be difficulties. While fair competition efforts would destroy the app by generating a deluge of unfavorable evaluations, thoughtful criticism would assist the mobile application development firm to perform better in the following app version, visite this website to know more. The devs may know how to make a learning app but only users are the biggest critics who can really say whether this app is good or not.

Mobile application developers should swiftly respond to unfavorable feedback in a positive and forward-thinking manner. In which expressing regret for the concern and recommending alternative app options. The developers’ goodwill could be perceived by both present and potential customers as they create professional brand images. 

3. Perform app store optimization and use paid app store ranking

Reach app consumers where they are already installing new apps by utilizing online searches in addition to investing in application store optimization (ASO). Encourage active customers to leave app reviews in order to maximize your app store visibility. Send push alerts encouraging users to create reviews and upload numerous photos and videos documenting their interactions with your app in the app store. Update the app’s name, icon, and description as needed.

Improving positioning in an application store is one of the most clever methods of app advertising. By investing in paid marketing in the large app markets, you can improve your app store page. You can fast gather new users by doing this. You can be done with paying for an app store ranking when you have a sizable user base and concentrate more on retaining customers and organic users.

4. Send push notifications to your users

In the first week after an app is installed, only one push notification to new users can increase customer retention by 71% over the course of two months. By tailoring your push notifications to user behavior, you can engage them without being too pushy. Remind them of their latest activities, and tell them about the levels they will achieve soon if they use your mobile application. Try to make your app notifications more than reminders. Make them more personalized and interesting for your mobile app users. 

Too many notifications will annoy users and may cause an unplanned uninstall. What remains to be determined is how many messages should be delivered within a given time frame. Depending heavily on the app’s activity analytics, the answer could change.

5. Come up with time-limited offers

Offer time-limited promotions to entice your potential customers to sign up. These might consist of discounts on premium apps or bonuses for quick app installation. Although clients that are motivated by promotions aren’t the best for customer retention, they can nevertheless increase your user base.

6. Add some new features to your mobile app

By delivering new app functionality that responds to the demands of your audience, you may increase your user base and retain your current clients. Check the usage statistics for your app and ask the opinions of frequent users to come up with fresh concepts that will make them interested.

The ending note on mobile app marketing

If you know how to make an app like Duolingo, that’s great. But to make it really successful, you should also know how to promote it the right way. We hope that the strategies we described in our article were helpful in increasing your app user base and boosting the overall effectiveness of your marketing.