Customers will look for your brand or business online before they make any purchase decision. In their decision, reviews play a major role in deciding whether to trust a brand or not. One of the fastest-growing platforms is Google Reviews and reviews on Google are more crucial than before. Google reviews are an important tool to develop credibility and trust among customers. The local search rankings of a brand or business are also directly impacted by Google reviews.
When you embed Google reviews, it signals to Google that your brand or business is trustworthy and credible. When Google considers your business profile’s relevancy in local searches, these two factors are important. The potential customer gets an idea about the business or brand by reading Google reviews about what they are doing well or whether they are reliable. The positive reviews will work in your favor to convince your potential customers while negative reviews will drive away your potential customers. Let’s follow this blog till last and learn more about Google reviews.
Why Are Google Reviews More Reliable And Important?
Google reviews have a huge impact on customers but often they are overlooked by brands or businesses. Google reviews help customers perceive your business or help you get a better position. To get ahead of your competitors, you need to have Google reviews in your marketing strategy. Here are some points mentioned below which help you understand the need for Google reviews for your business.
1. Google Reviews Improve Search Rankings
Your ranking on Google directly reflects the effectiveness of your Google review strategy for your brand. To rank better on Google ahead of your competitors, the amount of Google reviews on your website will do you a favor. But only getting reviews will be not enough, responding to the customer reviews will boost your local search rankings. More customer reviews will mean more rewards for you. For your online customers, more Google reviews will make you visible and credible. Along with all these benefits, more Google reviews will influence your customers to select you ahead of your competitors and will help you gain more customers.
2. Foster Credibility And Trust
Positive Google reviews will make your customers trust your business or brand more. Among prospective customers, Google reviews of your business will develop credibility and trust. These Google reviews openly discuss their viewpoints with you, Google reviews provide a platform to the customers which will directly affect your brand or business.
Before making any online purchase, more than 82% of customers read online Google reviews as per the survey of BrightLocal. Nearly 52% of customers aged between 18 and 54 always read reviews and consider them before they spend their money. Customers continue to visit a webpage after they read positive Google reviews.
3. Generate A Review Loop
For optimizing your customer experience, Google reviews are a good source. You’ll get to know how consumers feel about your business or brand after reading online Google reviews from customers regularly. For improving your products or services, you’ll also get feedback from your customers. You’ll also receive negative reviews from your customers and make sure to turn these reviews into positive ones. You need to respond to negative reviews more carefully and politely and try to solve the issue to make your customers happy.
4. Google Reviews Increases Sales
Google reviews are powerful to do the conversion by converting website visitors into customers. But smartly designed webpages and a user-friendly website are also important. Because the visitors who visit your website will have to purchase something this should be your end goal. Any business or brand will be advertising their better ratings and for this reason, you need to add the better ratings all over on your website. These star ratings will help your customers trust your brand and it eventually leads to an increase in sales.
How To Get More Google Reviews?
Google reviews are a major part of the marketing strategy of many brands and businesses. They play a pivotal role in making any business successful, so it is essential to gather the reviews. Many brands and businesses contact customers before or after purchasing something to ask them to leave reviews for them. Because getting positive reviews from customers is not always an easy task. Here are some tips that you should use to get more Google reviews.
1. Add A Review Widget
When you have an ample amount of positive customer reviews, you can add a Google review widget on your website to show them to your prospective customers. It shows your existing customers where they need to head to leave reviews or it also gives social proof to your website so that your potential customers will trust your business. You can add a review widget with the help of a social media aggregator tool.
2. Automatize The Process Of Online Review Management
Convert all the feedback and reviews into actionable and valuable insight that helps your business grow. To track online reviews of customers, businesses may take help from online software management companies. With this, you can easily promote a positive experience on your website online. Some online review management tools will help you gather and display the reviews by automatizing the process.
3. Manage Your Customer Reviews Proactively
After purchase, you can do this by sending your consumers a text message or an email by inserting a link to the webpage to leave a review for the product or service they purchased. The consumers who have purchased from your business after visiting you can encourage them to leave reviews with the help of targeted ads. Ensure that the process of writing the review will be as easy and simple as possible.
Final Note
Google reviews will ultimately impact the online reputation of your business and increase your search rankings tool. You have to reach out to your customers regularly and make the process simple so that they can leave Google reviews on your website. The time customers spend on your website will help in reducing the bounce rate of the website and also boost your sales. Don’t wait any longer, leverage the power of Google reviews for your business because they are more reliable and more important.