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Social media is an important marketing channel for businesses to connect with customers. But with so much content, it’s hard to stand out. A strategic way to create engaging posts is to repurpose content from competitors.

This means taking their ideas, stats, or perspectives and putting your own spin on them. It’s like recycling content rather than throwing it away. By doing this, you can save time creating original content.

You can stay up-to-date on industry trends by seeing what others post. And you can make compelling posts your audience will relate to by giving competitors’ content your unique twist. Repurposing thoughtfully allows you to benefit from others’ content without copying it outright. Add your own flavor to make repurposed content uniquely yours.

What is Content Repurposing?

Content repurposing refers to taking existing content and presenting it in a new format or through different channels to reach new audiences. This allows you to get more mileage out of content you or your competitors have already created.

For example, you could turn a blog post into a video or infographic, or condense a long article into social media posts. Repurposing competitor content enables you to benefit from their investment in creating quality assets.

Why Is Repurposing Content for Social Media Beneficial to SEO?

Repurposing existing content for social media can improve a website’s SEO in several ways. First, it creates more opportunities for backlinks, which are important for ranking well in search engines. 

When quality content is shared on social platforms, it can be linked to and referenced by other users. The more reputable sites that link back to your original content, the better for SEO. 

Second, repurposing helps expand reach and traffic. By giving your content new life on social media, it can connect with new audiences who may not have seen it otherwise. More traffic and shares make search engines take notice, signaling that your content offers value. 

Finally, it improves keyword targeting. You can optimize repurposed content using keywords specific to each social platform, helping search engines understand what your content is about. In summary, repurposing content is an efficient way to improve SEO by facilitating backlinks, increasing traffic and sharpening keyword targeting.

Select the Best Ways to Reuse and Repurpose Content for Social Media Posts.

Carefully examine all the potential methods for effectively reusing resources and align yourself with the practices that are best suited to meet your business and marketing goals.

1. Share the Most Exciting Stats from Your Case Studies

Case studies are rich with interesting data, but often buried deep in the content. Pull out eye-catching statistics, powerful facts, or impressive results and share them in short social posts. Use the statistics as social captions or core content to draw attention to your in-depth case studies.

2. Show Behind-the-Scenes of Preparing for the Podcasts

Give your audience a unique perspective by using photos, videos, or short recaps to showcase the podcast production process – recording sessions, editing workflows, guest communications, studio setups, etc. This brings listeners into the behind-the-scenes experience.

3. Convert a White Paper into an Infographic

White papers are informative but text-heavy. To make the content more engaging, you can use an image to text converter to transform key data, insights, stats or takeaways from a white paper into visually compelling infographics. Infographics are often more eye-catching and easier to quickly digest on visual platforms like Instagram and Pinterest compared to long blocks of text. 

So using a tool that can extract text from an image and convert it into easy-to-read infographics is a great way to repurpose white paper content. The right image to text converter can analyze images from your white paper and turn them into formatted text you can use to create snazzy infographics for social media.

Note: We find this tool helpful and decided to include its link in our article. This isn’t an affiliate site where we’ll get commission for recommending it.

4. Share Best Highlights from Your Latest Webinars

Webinars are filled with useful tips and valuable insights. Create short video clips highlighting the most insightful moments from a webinar to share across social media. These preview clips encourage sign ups for future webinars.

5. Cross-Post Your Live Streams

Don’t let your live streams disappear after they end. Download and re-share the most useful segments as edited social videos to extend the reach and lifespan of your live content.

6. Create Short Clips That Highlight the Best Moments of Your Pillar Content

For long-form content like courses, workshops or videos, edit and share short 1-2 minute clips that capture the essence or highlight the most valuable moments. This showcases your major content offerings.

7. Create a Series of Roundup Posts from a Single Piece of Content

Take one in-depth piece of content and transform it into a series of quick social posts that summarize key points, top takeaways, actionable lessons, etc. Release the series over days or weeks to maximize exposure.

8. Compile User-Generated Content (UGC) into a Post

Repurpose great UGC assets like customer tweets, reviews, feedback, testimonials, and user-images by compiling them into a single social media post. This shows social proof.

Related Post: 15 Clever Ways To Repurpose Content

Tools to Make Your Content Repurposing Easy and Smooth

These are some key tools that can help make content repurposing easy and smooth.

1. Text Expanders:

Text expander plugins like TextExpander or PhraseExpress allow you to create shortcuts for frequently used text snippets, statements, and more. This makes it easy to reuse common text when repurposing content.

2. Markdown Editors:

Markdown editors like StackEdit, Typora, and Markdown Monster enable seamless formatting of content between plaintext and HTML, allowing you to easily reformat content for the web or other formats.

Zapier:

Zapier is an automation tool that can connect your different apps and services with workflows called Zaps. You can create Zaps to automate publishing your content to different platforms.

Templates:

Using consistent templates for different content formats like blog posts, videos, podcasts, etc. can streamline repurposing content by providing a predefined structure.

IFTTT:

IFTTT (If This Then That) enables creating automations by connecting apps and devices with conditional statements. You can automate repetitive workflows involved in repurposing content.

Final Words

Repurposing competitor content can be a win-win strategy. It allows you to build on existing high-quality content while putting your unique spin on it. This saves time and effort while enabling you to capitalize on industry trends. With the right tools, repurposing content for social media can be straightforward. 

Focus on adding value for your audience by giving competitors’ content a fresh new look. Choose only to repurpose ethical content that aligns with your brand voice and mission. The end result should feel like an entirely new piece tailored specifically for your followers. With a thoughtful approach, repurposing content can boost your marketing and SEO efforts.