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Much like Thor’s Mjölnir, only the chosen few can make their mark in the world of ruthless PPC advertising. With Google Ads getting more competitive by the day, advertisers are sharpening their proverbial “claws” of technical expertise to make the most of their campaign ROIs without breaking the bank on bids. 

Strategies such as optimizing landing pages, ensuring the mobile-friendliness of the ads, as well as running emotionally compelling copy are some of the Google Ads tips that you might be familiar with. In the blog that follows, we will walk you through tried and tested Google Ads hacks that will result in better outcomes for your bidding strategies and goals. 

Let’s now delve into the Google Ads tips & tricks that can help you gain better visibility and enhanced conversions.

Strategy 1: Work on optimizing your Quality Score

To quote Google itself, “Quality Score is a diagnostic tool meant to give you a sense of how well your ad quality compares to other advertisers.”

It is a product of three factors, namely, Expected Click Through Rate (CTR), Ad Relevance, and the Landing Page Experience. One can make use of the Quality Score diagnostic tool to calculate the same. 

According to Wordstream, “Google actually rewards high QS advertisers with lower costs per click and higher ad positions.”

As is evident from the illustration above, advertisers with higher Quality Scores end up paying substantially lower CPCs than those with not-so-good Quality Scores. In fact, with better quality scores, you end up saving more than money! Yes, you guessed it right, the ad impression shares also witness a 9% hike for every point of improvement in the quality score. The reverse holds true, as well. How cool is that?! 

Strategy 2: Set up UTM codes for better traffic tracking

UTM codes are pieces of text that you add to the end of a web address to track where your visitors come from and how they interact with your website. UTM stands for Urchin Tracking Module and can help you evaluate the effectiveness of your PPC campaigns by elucidating things like:

•  Which website, social media platform, or email sent people to your website

•  Which type of ad, link, or banner people clicked on to reach your website

•  Which name or keyword you used to identify your campaign or offer

For example, if you want to track how many people click on a link to your website from a Facebook post, you can add a UTM code like this to the end of your web address:

?utm_source=facebook&utm_medium=social&utm_campaign=summer_sale

This tells Google Analytics that the source of the traffic is Facebook, the medium is social media, and the campaign name is summer sale. You can then see how many people clicked on this link, how long they stayed on your website, and what actions they took.

You can use different UTM codes for different links and campaigns to compare their performance and optimize your marketing strategy. To sum up, with UTM codes, you can see which ads bring more visitors, make them stay longer on your website, and make them leave quickly. These insights help you to improve your ads in the future.

Strategy 3: Don’t forget to implement conversion tracking

If you believe that leads will pour in simply after setting up and launching your Google Ads campaigns, we might want to burst your bubble. The findings of a research carried out by Disruptive Advertising post auditing 2000+ Google Ads accounts point to a marked lag in implementing appropriate conversion tracking measures. 

Almost 42.3% of Google Ad managers do not have the slightest inkling of whether the campaigns are working or not. Even those who are carrying out conversion tracking might not be doing justice to the same, with close to 50% of them having an unsatisfactory setup to track the efficacy of the campaigns. 

You can fix this by resorting to Google Ads Help Centre, which offers a resource on how to track conversions on multiple platforms such as apps, phone calls, websites, and even offline. 

Summary

As you get down to implementing the aforementioned Google Ads tips and hacks along with others, such as planned bid adjustments in tandem with your bid strategies, creatively optimizing for mobile devices, etc, we suggest that you consider delegating all your PPC management concerns to professionals who are adept at what they do! You can now focus on other aspects of your business that truly cannot do without your time and efforts. Hit us up now!