6 Creative Features Every Modern Mobile App Must Include

There are almost 9 million mobile apps in the world. From mobile games to productivity tools and business apps, you can find mobile applications to suit any personal or business need. 

If you’re an app developer, it’s your responsibility to make sure your iOS or Android apps provide the best utility and user experience (UX) for your target audience. What is the best way to do so? Adding modern features that your users crave to create a brilliant product. 

In this guide, we’ll explain all the creative features every modern mobile app needs to have. 

1. Personalization

All mobile apps should leverage personalization features that make it simple for users to navigate and access core functions, such as messaging and customer support.

Hims, an app created by the telehealth brand that helps customers deal with hair loss, mental health, and wellness, offers several impressive features that align with what every modern mobile app should include. 

Inside look at the Hims personalized health apps
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Hims excels in making healthcare personal and accessible. When users log in, they’re stepping into their personalized health hub. 

Here, they can access their specific team of healthcare professionals, upcoming deliveries, and product recommendations based on their unique health needs. 

This level of detail in personalization transforms the often daunting world of healthcare into a more approachable, user-friendly experience.

Take a page from this platform to add personalization features to your app. Here are some examples of must-have features:

  • Integration with wearables and IoT devices
  • Customizable push notifications
  • Adaptive user interface (UI)
  • Personalized content feeds
  • User profile customization
  • Location-based services
  • Privacy control settings

2. Text-to-Speech Software

Imagine an app that not only meets visual expectations but also addresses the auditory needs of users — that’s where the seamless incorporation of text-to-speech software plays a pivotal role.

This cool feature transforms text into speech in a snap, bringing written words to life. It’s like having a personal narrator who reads everything from your notifications to the latest news articles or even your texts. No more staring at your phone screen all the time. 

It’s super useful, especially for those moments when you can’t (or don’t want to) read. Plus, it’s a big win for accessibility. Everyone gets to use the app, including people with visual impairments or those who find reading challenging. It’s about including everyone.

And let’s face it, sometimes you just want to listen instead of read. Having this option is a huge plus. It’s not just convenient — it can totally transform how users experience the app.

3. An Intuitive Onboarding Screen

The onboarding screen is one creative feature that’s become a staple in modern mobile apps.

This initial introduction allows new users to get a quick glimpse of your app’s functionality, explaining notable features that excite and guide them on their journey. 

Take, for instance, Later, a powerful social media management app designed to help users plan, schedule, and engage with their audience across platforms like Instagram. 

Later has embraced this trend by adding an informative onboarding screen, providing a clear and concise overview of how their app simplifies social media management. 

Snapshot of Later’s social media platform onboarding screen
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By incorporating such a simple yet important feature, app developers can ensure that users can easily grasp the app’s potential, helping them grow their online presence and earn free Instagram followers.

When in doubt, make it as easy as possible for users to learn how to use your app. This simple step will help prevent inactive users. 

4. Seamless Integrations

Adding features to your app that solve your target audience’s pain points is also important. You can create a useful app that heightens the user experience by doing so.

The best way to know which features to consider is by performing market research. 

For example, Bolt reveals common reasons for cart abandonment. One reason is that ecommerce users hate slow delivery and limited shipping options.

In fact, rapid delivery and real-time tracking have become expected ecommerce app development features.

Essential features of ecommerce apps
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So, as an online retailer, it’s time to partner up with a courier service to provide a seamless tracking system within your ecommerce app.

That way, customers can track their parcels in real-time, get instant updates, and even communicate directly with couriers. They’ll know when to expect their package at their front door (even to the minute).

You can follow this same line of thinking when adding new features to any app, whether it’s an ecommerce application or not. The key? Find features that solve the largest points of friction for your customers. 

5. Data Recovery

Data security and backup have become non-negotiable features in the modern app landscape. Including cloud backup options in your app’s backend, especially tools like s3 backup, can instill confidence in users. 

Whether safeguarding their personal data, game progress, or any other form of content, providing users with a reliable backup option provides trust and can significantly boost an app’s credibility and popularity in the app store. 

6. Multi-Factor Authentication

As more of our lives move online, security becomes increasingly important for mobile apps. 

One way to enhance security is to use multi-factor authentication (MFA), which requires two or more factors of proof to authenticate a user. MFA can prevent unauthorized access to user accounts, even if passwords are compromised. 

MFA can also improve the user experience by offering different methods of authentication, such as biometrics, authenticator apps, SMS, email, and more. 

Different levels of security for MFA features
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By adding MFA to your mobile app, you can provide a creative feature that protects your users and makes them feel more secure.

Wrapping Up

Modern apps employ personalization, accessibility, and data security technologies to create an enjoyable experience for their target audiences. 

Using these same features, you can develop native applications that meet stakeholder requirements and help you land a top spot on the charts.

Implementing this wide range of features isn’t optional in an app-driven world powered by mobile devices. People expect to see these features (across all mobile operating systems) if they’re going to download and use your app daily (with or without an Internet connection). 

So, what features will you include in your next software application build? Here’s to your success!

Author bio

Ian David started his career in brick-and-mortar retail management, which quickly included eCommerce and digital marketing as well. He is an avid reader and a self-taught expert in SEO and content marketing. He writes for several publications on a variety of digital marketing topics. Recently, his focus has been on using influencer and affiliate marketing to drive more conversions.