Regrettably, crafting a well-functioning website with unique content doesn’t guarantee immunity from duplicate links. To combat duplicates, optimization for search engines remains imperative.
Various tools, such as Google Search Console and web analytics services, aid in the fight against duplicates. Mipler Advanced Reports, complemented by UTM reports, can analyze your content for improved traffic insights.
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Ensuring good-quality content involves vigilant monitoring of duplicates, which is crucial for maintaining site page indexing – akin to the ongoing effort of weeding.
The creation of duplicates is related to the operation of the Shopify platform. The platform can create a single product page from multiple URLs with identical or nearly identical content. In some large stores, one product can be included in several collections (sometimes up to several dozen or even hundred if the store is enormous!). This means that its URL is generated for each collection in which the product resides.
Duplicate content poses a significant threat to SEO. When search engines encounter similar pages, ranking confusion may arise, potentially lowering the rank of all these pages.
Google leverages canonical data to evaluate page content and quality. Canonical pages undergo more frequent crawling compared to non-canonical counterparts.
However, the rel=”canonical” tag is merely a suggestion; its usage doesn’t mandate search robots to index the specified page exclusively. Google considers various factors, including internal/external links, protocol, Sitemap file inclusion, user domain, and page quality.
A canonical tag in HTML signals to search engines whether a page is the primary version among duplicate URLs or a variation of the original page. A canonical URL indicates the URL that search engines should recognize as the primary one.
A canonical tag is one method of controlling a canonical URL.
For Shopify users wanting to add a Canonical Tag, follow these steps:
This process ensures proper canonicalization in Shopify, helping maintain SEO integrity and avoid duplicate content issues.
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