Building a great mobile app course is really important, but, unfortunately, it doesn’t guarantee that your course will be a success when it finally launches.
You see, unless your target audience is well aware of your course and the value it provides, your course will never take off.
Build it, and they’ll come, doesn’t really apply here. You have to build it and promote it extensively to guarantee the success of your mobile app course.
Read on to learn six techniques to promote online course:
6 Powerful Techniques to Promote Your Mobile App Course
Here is how to promote online course to drive more sales:
1. Leverage Social Media Marketing
Social media marketing is one of the most effective ways to promote a mobile app course.
Billions of people use social media platforms like YouTube, Instagram, TikTok, Facebook, and Twitter daily. A great social media marketing plan will help you target potential customers and inform them about your course.
You can use social media to promote your online course in various ways. Start with organic campaigns, which involve creating and posting engaging content like Instagram reels, TikToks, Twitter threads, and so on.
The idea here is to create helpful content that aligns with your course. You can then mention your course alongside the content—the course could act as a content upgrade that users can sign up for in case they want more information.
The other way to use social media to promote your course is through paid ads. This guarantees that your content will be put in front of qualified leads. That’s because social media platforms like Meta (Facebook and Instagram) let you target specific audiences based on their demographics and interests.
The challenge here is that you’ll need to pay to play—meaning you must spend some cash to run your ads.
To ensure success while promoting your course on social media, target the social channels used by your target audience. Analyze your audience and determine the channels they use the most. Then, create a marketing strategy targeting those specific social media channels.
Also, you don’t have to create your social media content from scratch every time. Use tools like an AI paraphraser to convert your blog posts (we’ll talk about building a blog below) into short and engaging social media posts.
2. Use Paid Advertising
Paid advertising is another great way to promote online course. This pay-to-play technique is super effective due to the targeting options we mentioned earlier.
Paid ads allow you to go after specific users who are actively looking for a solution that your course offers. You can target these audiences on different platforms, including social media and on search engines like Google.
Another great way to use paid advertising is through retargeting campaigns. The idea here is to track potential students who visit your online course website but leave without converting. You can retarget them with paid Facebook ads to convince them of your course’s value and hopefully bring them back to your landing page, where they can convert.
Paid advertising can drive many qualified leads to your landing page, but you’ll need to be strategic for the campaigns to produce a positive ROI. For starters, make sure to get your ad creative right. The creative must communicate the course’s value and include some social proof.
Moreover, the ad must link to an optimized landing page that addresses customer pain points and objections. This maximizes the conversion rates.
3. Create an engaging email marketing campaign
Email marketing is a cost-effective way of promoting an online course. With an ROI of $36 for every $1 spent, email can help you acquire customers at a low cost, optimizing your profits.
But you must start by building a quality email list.
The best approach is to use opt-in forms and lead magnets on your website. These should help you build a quality email list that is already aware of your brand. These subscribers are more likely to be receptive to your emails, which will make it easier for you to promote your course.
That said, you will likely see better results with a lead-nurturing email series. This would involve creating several emails that nurture your leads with helpful content before finally pushing for a sale.
Also, your email marketing efforts don’t end once the leads convert. After the conversion, engage the leads with additional content to keep them engaged. This is a great way to build a community that could be helpful to your business in the future.
4. Leverage Online Course Marketplaces
Some creators use online course builders like Thinkific and Kajabi to create their courses, while others use marketplaces like Udemy.
For the latter group, the marketplaces provide a great platform with an existing user base that could purchase your course. Most of these platforms also run paid ads, driving qualified traffic back to their site. That means the platforms handle a significant portion of marketing on your behalf.
As such, online course marketplaces are an excellent option for anyone with no audience or course creators who wish not to handle the marketing bit themselves. The drawback here is you’ll split earnings from your course with the marketplace.
5. Offer Free Webinars or Workshops
Webinars and workshops present an incredible opportunity to showcase your expertise and the value of your course. This technique involves hosting a free webinar or workshop where you’ll discuss hot topics closely related to your online course.
The sessions usually last between 30 minutes and just over an hour. As they come to a close, you’ll briefly discuss the paid online course attendees can sign up for in case they want more actionable insights.
The success of free webinars and workshops depends on your ability to come up with a great topic. You need something that will intrigue folks who match your ideal customer profile. The sessions must also be super informative so users can see why you’re the expert they want to learn from.
Promote these webinars and workshops to your email list, on social media, and on your website to attract as many attendees as possible.
6. Optimize Your Course for SEO
Search engine optimization involves optimizing your website to increase its visibility on search engines like Google and Bing. The higher your website ranks, the more traffic (and potential leads) you generate.
But you don’t want to rank for just about anything—build authority and rank for keywords relevant to your online course.
Start your SEO campaigns by creating a fast, mobile-friendly website. It must also be easy to navigate. To demonstrate your subject matter expertise, you may want to build a blog that covers different topics related to your online course.
This is known as content marketing, and it’s really important for SEO success. That’s why big eCommerce and SaaS companies engage content marketing agencies to execute their campaigns.
Besides creating a blog, you can focus on building links to your site. Backlinks are an essential ranking factor. You must build high-quality backlinks from non-spammy websites to rank your online course website. Aim for backlinks from websites with at least 5k monthly traffic (traffic should be on an upward trend) and a DR of over 60.
Conclusion
That’s how to promote online course. For the best results, we recommend running several campaigns simultaneously.
You can start by setting up an SEO-optimized website. Then, capture email addresses and use them for email campaigns. At the same time, set up social media and paid advertising campaigns. Plus, you can experiment with other techniques, like affiliate programs.
This approach will ensure you never run out of prospects and customers for your online course.
Author bio: Baidhurya Mani is the founder of Sell Courses Online. He regularly shares tips, tools, and strategies to help creators and entrepreneurs build a successful online course business.